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Personal Branding 101: How To Develop Your Brand With Ease, by Katy Goshtasbi JD
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The best resource to help you explore who you are as a brand- Personal Branding 101: Develop Your Personal Brand with Ease, is an inspiring exploration of who YOU are as a brand. Personal branding expert, thought leader, attorney and international speaker, Katy Goshtasbi, shares the pillars of identifying, developing and utilizing, with ease, a personal brand that resonates with who you truly are—for profit and purpose. Goshtasbi explains that no matter who you are, you’re always selling yourself, even if you aren’t a salesperson. Through years of experience, feedback from clients and refining her practical methods, Goshtasbi makes it possible for you to identify your brand. You’ll find out that what makes you unique is your most important “selling point” in both your personal and professional lives.
- Sales Rank: #3252302 in Books
- Published on: 2013-11-04
- Original language: English
- Dimensions: 8.50" h x .27" w x 5.50" l,
- Binding: Paperback
- 118 pages
About the Author
Katy Goshtasbi, JD, has been founder and CEO of a personal branding company since 2007. She is an international speaker and TV personality on the topic of personal branding. Her diverse client base covers a wide range of industries including law firms, corporations, the US Navy SEALS, retail companies, the entertainment industry, specialty institutions and financial services firms. In her prior career, she was a successful securities lawyer for fifteen years.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Passionate author but book not terribly useful for someone looking for branding self-help
By K. OBRIEN
I definitely felt the author's passion for the topic but I ended up abandoning my reading after the first three chapters and flipping through the remainder to make sure it didn't change in presentation and objective. And I'm someone who reads a ton on self-help, success and marketing as a solo attorney. I thought the writing was choppy, the narrative thought process slow and I was having to work to understand the points the author was trying to make. It's not really a self-help branding book, more like the author's argument on the importance of branding. But I think if you're buying this book, you're already sold on the importance of branding and are looking to learn in a practical way how to improve that.
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